“I believe the children are our future.” Remember that Whitney Houston song? Well, those children are graduating college now, and they’re ready to soak up professional knowledge like the sponges they are.
Great! How do I attract them to my educational events? Fine question. I don’t have the answer. Mike Farrell, Chief Strategic Officer of Youthography, suggests that young generations view media, culture, communication and advertising as one big entity, not as separate pieces.
This and other interesting information is available in the IAEE Midwest chapter’s newsletter, recapping a presentation that Mr. Farrell gave to the Midwest chapter.