Posted in Event Marketing, Meeting Planning, tagged business writing, Event, event planning, Gather, grammar, meeting, planning, writing on July 1, 2008 | No Comments »
Let’s all write smarter, shall we?
Wherever we use written communication (email, flyer, letter, blog, website, brochure), our goal should always be to convey our message clearly.
In what way does that make us better meeting planners? Well crafted emails don’t need clarification. Well written brochures attract more attendees. Carefully worded contracts cause fewer problems down the [...]
Read Full Post »
Posted in Contracts, Event Marketing, Housing, Meeting Planning, tagged costs, discounts, Event, event planning, meeting, planning, transportation on June 12, 2008 | No Comments »
Be a hero to your attendees - help them save money on their participation in your meeting!
Helping your participants save money isn’t an entirely altruistic endeavor. Meeting organizers can earn benefits while participants receive discounts. Meetings of all sizes and shapes can qualify for these discount programs.
Airline Discounts
Many airlines offer discount group fares - with [...]
Read Full Post »
Posted in Event Marketing, Meeting Planning, Networking, tagged business etiquette, etiquette, Event, event planning, Gather, manners, meeting, planning on June 9, 2008 | No Comments »
Most people know the basics of social etiquette, but business etiquette is a little bit different, and can help planners shine in the eyes of those we work with.
Social Etiquette vs. Business Etiquette
For example, in social etiquette, it is still proper for men to open doors for women. However, in business etiquette, whoever reaches the door [...]
Read Full Post »
Posted in Event Marketing, Meeting Planning, Venues, tagged aaa, Event, event planning, Gather, hotel, Housing, meeting, mobil, planning, rating, travel, venue on May 27, 2008 | No Comments »
When you go on vacation, do you check the hotel website to see whether or not they have a pool? Or, find out if they received three diamonds or four stars?
If so, you know how important those things are when making a hotel selection. Do your attendees a favor, and include some detail on the [...]
Read Full Post »
Lara McCullough, author of the ready 2 spark blog, had some insightful thoughts to share after reading my “magic words” post. I especially connected with her point about not falling into the “one size fits all” trap. We deal with this when planning meetings and events all the time. Her points on marketing are very good and [...]
Read Full Post »
Are there magic words in marketing? Perhaps. Abracadabra! No? Fine, then. Moving on.
There are scores of articles on the web dedicated to trying to convince us that there are 12 or 13 (or 100) magic words that will instantly make your message more desirable than it would be without these words.
I initially got excited about a [...]
Read Full Post »
Posted in Event Marketing, Exhibits, Meeting Planning, Tools, tagged Event, event planning, exhibit, exhibitor, Gather, IAEE, meeting, planning, sales on May 12, 2008 | 1 Comment »
This is the question on every exhibit manager’s mind when they are deciding whether or not to exhibit at your event. Or, more specifically, they’re asking: Are your attendees interested in my products? How many of them are interested?
And if the answers are “yes” and “enough of them”, then an educated exhibitor will typically decide to [...]
Read Full Post »
Posted in Event Marketing, Green, Meeting Planning, Venues, tagged environment, Event, event planning, Gather, greenwashing, marketing, meeting, planning, venue on April 16, 2008 | 3 Comments »
Have you ever noticed that when you stay in a hotel, even if you give all the right cues during your stay, your towels still get washed every day? Or that the cleaning crew in your office tosses all of the refuse from the trash cans and the recycle bins into the same dumpster?
Nancy Wilson, [...]
Read Full Post »
Posted in Event Marketing, Housing, Meeting Planning, Venues, tagged Event, event planning, Gather, hotel, internet, meeting, planning, travel, venue, web on April 11, 2008 | No Comments »
Omni Hotels has rolled out the coolest thing since web check-in for flights. Web check-in for your hotel room! They’ve taken it one step further, too - you can check in using your web-equipped mobile device.
We all know that the smallest details can have a major impact on how attendees perceive the success of an [...]
Read Full Post »
Posted in Event Marketing, Green, Meeting Planning, tagged environment, Event, event planning, Gather, meeting, planning, trend on April 3, 2008 | No Comments »
What are some of the top trends to watch for in the meetings industry this year?
The biggest trend happens to be my favorite topic - green meetings. This initiative is picking up steam, and there are some great resources available if you are just starting to look into improving your meeting’s environmental impact. I’ve written [...]
Read Full Post »
